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Can pop-up shops save department stores?

June 20, 2018


Neighborhood Goods wants to be the new department store — well sort of.

The year old startup, which just raised $5.75 million in seed funding, is opening up its first 13,000 square foot store in Plano, Texas this fall. While the size is significantly smaller than most department stores, it’s design aims to fuel constant discovery and community — and pop-up shops are the key.

The new space will house about 15 brands at a time on a rotating cycle, including several multinational brands alongside local indie labels. The focus is all about courting digitally native brands that want a physical presence but aren’t drawn to traditional department stores.

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