Many are wondering how holiday sales and events such as Black Friday will be affected by the economic turndown. Klaviyo, an independently owned marketing platform focused on ecommerce business, predicts that Black Friday and Cyber Monday 2020 will be the biggest year yet — even larger than 2021 will be.
There are many different reasons behind Klaviyo’s predictions. Over the last six months, brick-and-mortar storefronts were forced to close and reopen to a certain degree and received most of their sales from their ecommerce websites. For those who didn’t even have an online platform, it was a huge shift they had to immediately get accustomed to.
