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Amazon has more private labels than previously thought

December 12, 2017

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Amazon has done especially well with its private label consumer goods, notably batteries and baby wipes, but its apparel offerings are gaining traction with consumers, in a challenge to legacy players like Adidas, Nike, and Calvin Klein, according to the L2 report. That puts Nike between a rock and a hard place, considering its decision earlier this year to sell on Amazon.

AmazonBasics goods have been handily crushing other retailer’s private consumer product brands for a while, but the Amazon Elements and Amazon Essentials lines aren’t far behind, bolstered further by Amazon’s acquisition of the Whole Foods 365 line.

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