Amazon’s dominance of U.S. e-commerce is particularly stark when viewed in terms of gross merchandise value, as presented by eMarketer, because it includes revenue like the fees collected from its marketplace sellers, which are responsible for half the goods sold on the site.
Given its size, the number cited by eMarketer likely also includes the company’s highly profitable cloud services unit AWS and/or advertising proceeds. A request from Retail Dive regarding the provenance of the firm’s forecast for $258.22 billion in GMV for the year wasn’t immediately returned.
