Nike and Adidas are locked in a war these days, leaving Under Armour relatively in the dust for now.
Both employ a similar digital strategy, with direct traffic making up some 40% of total site traffic, SimilarWeb said. “A further 80% of search traffic to each site, both paid and organic, is branded,” according to the report, later adding that this helps them “… retain many of the visitors who are actively seeking the brand, but it may open up doors for third-party retailers to gain traffic against the brands’ names.”
