This year, the National Retail Federation predicts that retail sales could hit as high as $720.89 billion. Black Friday is traditionally the busiest in-store shopping day of the year. Last year Cyber Monday was the biggest shopping day in the history of the U.S. Here are some quick tips for your store to make the most out of the holiday shopping weekend.
Don’t Overdo the Discounts
The most common discount in the month of November is 30 – 40% off. Many retailers promote “sales” on already discounted products. Of course, you want to offer shoppers a great deal, but don’t do so at the expense of your margins. Instead of discounting all of your products, offer “get it now” or “limited time” sales on a few collections.