While discounts and deals provide the most incentives for consumers to use e-commerce apps, Clutch warns retailers against engaging in price wars to compete with online retailers like Amazon or Overstock, as shoppers will likely abandon apps after discounts disappear. Developing e-commerce apps that are easy to browse and offer the “thrill of the find” is a more sustainable strategy for retailers, according to Clutch. The firm cited fast-fashion retailer Forever 21’s app as an example of an app that lets shoppers window shop stylish photos and quickly discover new products.
