This year is certain to be a holiday like no other, leaving retailers tasked to predict what strategies will win over shoppers in an unpredictable season.
However, there are a few safe bets. Location and real-time data will be key for retailers this season as regulations will vary for retailers from area to area. Safety will be top of mind, so stores will need to be on top of their game to draw shoppers inside, where allowed. E-commerce, curbside and mobile usage are likely to explode as many shoppers avoid stores out of safety concerns or are just too busy to visit shops.
