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Will digital assets stay fashionable with Millennials and Gen-Zers?

December 27, 2022


A new study finds Millennials and Gen-Zers are the demographics that are purchasing digital fashion assets and fashion NFTs (non-fungible tokens) the most.

Research from fashion/lifestyle commerce platform Centra polling 2,000 British consumers in July found 21 percent of Millennials and 19 percent of Gen-Zers had purchased a digital fashion asset, or an NFT, versus nine percent for all respondents, according to Retail Tech Innovation Hub.

Of those buying digital assets, 38 percent saw them as an investment (46 percent among Gen-Zers). Thirty-one percent of Gen-Z shoppers wanted to dress their digital avatars as the main reason for purchasing NFTs, with 39 percent of overall respondents believing digital avatars will become the norm within the next two years as the Metaverse develops.

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