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Why Manufacturers Need Composable Commerce to Drive Digital Sales

July 22, 2022


The digital commerce sector has seen outstanding growth since 2020. The B2B sector (including manufacturing) is no exception, with sales across digital commerce sites, log-in portals and marketplaces surging by 18% between 2020 and 2021, to top $1.6 trillion last year. Moreover, two-thirds of corporate buyers including those in the manufacturing sector now offer online sales capabilities.

Yet while manufacturing companies have responded to the digital shift with investments in their digital commerce offering, there are still challenges that remain. Manufacturing businesses need to move beyond merely providing an online store.

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