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Why are Amazon’s brand knockoffs ‘foul play’ if other retailers do the same thing?

October 13, 2022

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The 800-pound gorilla that is Amazon.com finds itself coming off as a corporate bully when its private label teams find small and growing brand products and then produce knockoff versions that it sells at a considerable discount. The practice has led to calls of foul play by the brands it is copying and caught the attention of politicians and regulators who think the retailing, logistics and technology giant has crossed the antitrust behavior line.

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