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What will retail’s back-to-school season look like this year?

July 14, 2020

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The prospects for back-to-school — retail’s second largest sales event annually — have been rendered obscure due to COVID-19 as the selling season greatly depends on how kids will begin their new school years.

According to Deloitte’s annual back-to-school surveys, 66 percent of parents of K-12 and 62 percent of parents of college age students are anxious about sending their kids back because of the pandemic.

The anxiety over the availability and safety of in-person education is seen in other polling:

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