The prospects for back-to-school — retail’s second largest sales event annually — have been rendered obscure due to COVID-19 as the selling season greatly depends on how kids will begin their new school years.
According to Deloitte’s annual back-to-school surveys, 66 percent of parents of K-12 and 62 percent of parents of college age students are anxious about sending their kids back because of the pandemic.
The anxiety over the availability and safety of in-person education is seen in other polling: