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What nobody wants for Christmas: An Amazon-Walmart price war

December 15, 2017

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Walmart is gaining on Amazon.

That might seem like an odd statement to make about a brick-and-mortar retail behemoth that rakes in almost four times more in retail sales than e-commerce leader Amazon. Here, though, the statement refers to online price, where Walmart has historically lagged Amazon.

But new research shows Walmart catching up on price. As the holiday season kicks into full gear — a high-volume period where price matters perhaps more than any other — the stakes are rising for everybody as Amazon and Walmart duke it out.

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