Preparation is critical when bringing a product to market or introducing it to a retailer—especially considering that most new products fail. For retailers, there are certain manufacturers that simply stand out from the crowd.
Here are several factors that successful pitches have in common.
Here are several factors that successful pitches have in common.
- Telling the right story: Once accounts have been determined as targets, the best pitchers do their research with a focus on understanding critical business goals. For retailers looking to make their stores more customer-friendly, pointing out how a product’s bold, clean packaging makes it easy for shoppers to spot can be highlighted.
