After a COVID-19 slump, an unprecedented 2.5 million weddings are set to take place in 2022 — a surge not seen since 1984. Americans are also planning to spend $68.7 billion in 2022, up from $25.7 billion in 2020, on venues, dinner, music, flowers, photography, attire, and of course, all of the decorations and accessories that go along with weddings.
Couples Want to Work With Small Businesses
As consumers continue to tie the knot, this is a prime opportunity for indie retailers to capitalize on the wedding industry. According to a survey conducted by Intuit QuickBooks of 500 U.S. adults that were married within the last year, 95 percent of couples worked with at least one small business. The company notes that the finding demonstrates a clear appetite from the shoppers to choose to work with small businesses for their big day.