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image credit: Steven Pisano / Flickr

Was Black Friday a bust?

Those long contending Black Friday is no longer relevant certainly have a strong argument this year.

In-store traffic on Black Friday collapsed 52.1 percent year-over-year, according to Sensormatic Solutions. A steep decline was expected as a second wave of COVID cases raged across the country to keep shoppers at home. Stores in Los Angeles County were forced to limit occupancy to 25 percent. Most retailers closed their stores on Thanksgiving to give their workers a break and offered fewer in-store doorbusters when they opened their doors around dawn on Friday.

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