Walmart’s e-commerce marketplace, launched in 2009, is gaining fast, in part because many merchants want to diversify their outlets beyond Amazon’s marketplace, eMarketer reports.
Some 65% of sellers on Amazon’s Marketplace say they also sell on eBay, while two-fifths also sell on their own website. Less than 10% say they sell on Rakuten, Walmart or Jet, according to research from marketplace commerce platform Feedvisor emailed to Retail Dive.
