Shoppers may finally be warming up to retailer apps and mobile payments with the kind of enthusiasm they have shown for their phones. On average, they have installed twice the number of apps in this year’s Synchrony study than they had last year, and satisfaction for retailer apps’ customer experience is now well over three-quarters and headed higher.
But all is not rosy for retailers’ mobile apps. Consumers, who are typically faced with limited phone storage, are quick to delete the apps.
