Four years ago, I was invited to Dallas to meet with the merchandising, marketing and store operations executives at what was then called “JCP” to discuss how Coca-Cola might be a part of JCP’s re-envisioned store concept – a store-within-a-store design with a central “square” and “streets” that conveyed shoppers through a unique, personalized and highly technology-enabled shopping experience. So unbelievably cool on paper.
