After a financially devastating year for SMBs, a trove of small businesses have gone viral on TikTok for videos showcasing their products, the process of making them or simply packaging orders.
Through the Small Biz Block Party, it appears the app is courting more small businesses to participate. Hosting these workshops may also help TikTok develop relationships with small business owners and their teams.
“Small businesses across the country have demonstrated incredible ingenuity in the face of the challenges of the past year, and we’re excited to provide them with this support to help them thrive in the next phase of recovery,” Patrice Frey, Main Street America president and CEO, said in a statement.
