The post-COVID-19 retail recovery hasn’t quite gone according to plan. However, during the height of the global pandemic, brands showed that they’re not just able to quickly pivot to overcome roadblocks; in fact, many have been tremendously resilient in the face of extraordinary circumstances. Adapting to our current economic realities is no different — it will require a mix of creativity, technology and agility.
Forrester predicts retailers, which are already facing operational and supply chain challenges, will react to the uncertainty in 2023 by shifting to managing rising costs by rolling back offers such as free returns or delivery, and investing in optimization technologies such as order management systems.
