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Three Reasons why COVID-19 Will Make Retailers Stronger

December 8, 2020

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COVID-19 introduced a unique set of challenges that forced retailers to squeeze years’ worth of digital transformation into a matter of weeks. Advanced capabilities like buy online pick up in-store (BOPIS), ecommerce, apps that help navigate stores and outdoor pop-up shops that used to get pushed back for budgetary reasons suddenly became imperatives for stores to stay afloat.

But unbeknownst to customers, there was something else going on behind the scenes that was enabling all this to happen. At the start of the pandemic, retailers did the hard work of rethinking and redesigning their underlying IT infrastructure to ensure these initiatives could be rolled out in a timely and effective manner.

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