For most retailers, the last five years has been a relentless rise in digital commerce and heightened customer expectations. Needless to say, those trends, along with a demand for even more convenience and speed of delivery, were accelerated by the pandemic, as consumers shifted more of their purchases from brick-and-mortar and other traditional sales channels to the Web.
By all accounts, there is no end in sight. Some prognosticators on retail’s future are predicting as much as a 50/50 split between online and offline channels at some point in the future.
