The global consumer survey suggests that acceptance of voice-activated systems is growing with the popularity of digital assistants and smart speakers like Amazon Echo and Google Home. That means brands and marketers must have a strategy to develop voice-powered apps that give users a greater range of services to remain competitive in the increasingly saturated space. Crucially, Paysafe found that most people prefer to use voice platforms for “low-value” purchases, such as for digital products like streaming subscriptions or on-demand videos, indicating where marketers should put their focus.
