We’ve heard it all before: “brick-and-mortar is dying.” But retailers are flipping the script on finding value in their physical store locations. Retailers are working to get the most out of their stores rather than just closing up shop. In urban settings in particular, where it’s costly to open and manage full-size locations, retailers are opting for smaller spaces that offer a more intimate customer experience and significant cost-savings.
Following others like Target and Abercrombie, Sephora is the latest retailer to begin opening modest, 2,000-square-foot locations — less than half the size of an average store. Sephora’s new stand-alone locations will feature more in-house digital components that are optimized for a smaller physical space.
