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Retailers urged to place value for money above everything this winter

November 9, 2022

Via: Charged
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Retailers are being warned by strategy consultant OC&C that consumers increasingly basing their purchase decisions on value for money above all other things.

In line with this week’s British Retail Consortium (BRC) Retail Sales Monitor figures, OC&C’s latest annual Retail and Proposition Index report reveals that, with 43% of UK shoppers are planning to spend less in the next 12 months.

Retailers are being told to act urgently to set and communicate fair and consistent pricing, to protect trust at all costs while managing inflation as consumers reign back spend.

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