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Retail Strategy Tune-Up Time: Let’s Start with Pricing

April 29, 2021


For years, retailers have faced accelerating pressures on margins and profits as competition proliferated both online and in brick-and-mortar, as shoppers grew less loyal and as complete price transparency became the norm. The global onset of the pandemic further accelerated the speed and depth of transformation in the retail landscape as shoppers flocked online, supply chains were crippled, shopper price sensitivity soared and shopper baskets changed dramatically.

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