Retailers never get a rest: there’s always a new digital advertising platform to master. Today, NFT campaigns are the emerging medium. Though standards are scarce, fraud is rife and big wins are few, many retail brands have already tested the NFT waters.
As a former digital strategy executive at Starbucks and Amazon, and now a founder of Thred, an AI-driven NFT ratings-and-reviews site, I’ve been keenly following how brands use NFTs to engage with consumers. In the past six months, our team has compiled a list of over 250 branded NFT campaigns, and it’s growing every day.
