Prada has announced its first NFT collection with sportswear brand Adidas, a crowd-sourced artwork collage.
Starting from 24 January, anyone is able to register to submit a photograph using a specially-designed filter that is then manipulated, scrambled and 40% reduced so it can be anonymised.
The collage will be made up of three thousand individual photographs that will be selected by a raffle and minted by Adidas as unique, free NFTs.
The individual who submitted the artwork will remain the owner, able to sell their NFT on the secondary market.
