Deloitte’s holiday report notes considerable opportunity to woo what it calls “high spenders” this holiday season. This group tends to be older, with 65% of the group older than 40. But they don’t only spend more — they also spend differently.
Sixty-two percent of high spenders plan to use their smartphones to do their holiday shopping, compared to half of the general population and 45% of “low spenders” ($305 or less). Deloitte has found that overall, smartphone use for holiday purchases has increased by 11% since 2017.
