Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 trillion, up from $1.1 trillion in 2020, while U.S. sales reached $257 billion, up from $236 billion, according to data from Salesforce. Additionally, total order count was up almost 10.45% from holiday 2020 levels, according to data from Klaviyo.
Notably, the highest spending levels came at the beginning and end of the season. As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Shoppers started early, with 30% of global holiday sales completed by Nov. 22, but another 23% of sales were made during the home stretch between Dec. 18 and Dec. 31.
