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NRF 2016: Benefits of selling globally using online marketplaces

January 29, 2016

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Essential eCommerce breaks down the top benefits and tips retailers should consider when embarking on cross-border eCommerce via marketplaces.

In the next couple of years, countries like the US and UK will only have a marginal percentage of the total number of online shoppers. Meanwhile, Tmall in China already represents over 50% of eCommerce in the region, while one third of B2C eCommerce in Japan is through the Rakuten platform.

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