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Nike severs ties with 7 more retailers including Urban Outfitters and Macy’s in latest DTC push

Nike has announced plans to sever ties with a further seven major retailers including Urban Outfitters and Macy’s as it continues its relentless shift towards direct-to-consumer sales.

The sportswear giant has announced that its goods will no longer be stocked in Urban Outfitters, DSW, Shoe Show, Dunham’s Sports, Olympia Sports, Big 5 Sporting Goods and Macy’s marking its biggest manoeuvre yet away from a third-party sales model.

Nike’s dramatic rejection of these major brands comes as it seeks to capitalise on direct-to-consumer, first party sales giving it a much larger slice of the profits made on every item.

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