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Morphe closes US stores to focus on wholesale, e-commerce

January 6, 2023

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Makeup brand Morphe announced via Twitter on Thursday that it has decided to close all of its U.S. stores. As of Thursday evening, the brand’s website listed 18 U.S. locations.

“We have made the difficult decision to close all Morphe stores in the U.S. We are forever grateful to our store teams for their passion, talent and dedication over the years,” the company’s Twitter account said. The company restricted reply access to the Tweet.

The brand said customers will still be able to shop on its website and at select retailers. Additionally, all non-U.S.-based stores will remain open. Morphe lists Target and Ulta among its retail locations.

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