Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29%, according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. More consumers than ever are using mobile apps across their entire journey, from finding inspiration to checking out, and understanding how they are viewing the most important touch points will be vital to ecommerce success during the holiday season.
