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Meet the 2022 shoppers: 5 ways buyer expectations will change retail

January 18, 2022

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This is a year of bold change for retailers. Consumers continue to grapple with the lingering effects of the pandemic, including supply chain hiccups and other shifts that are changing the way they buy. As behaviors evolve, consumers expect more from retailers — way more. “We are all designing for a new kind of customer,” notes trend forecasting company WGSN[1].

Among the changes we’ll see in 2022, retailers can expect five themes to impact brick-and-mortar sales.

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