Kroger wants to be the place Americans think of when they order restaurant food for takeout or delivery.
The country’s largest supermarket operator, announced yesterday a partnership with Kitchen United, an operator of ghost kitchens, to offer freshly prepared foods on-demand from its stores.
“Our customers’ appetite for fresh, on-demand meals continues to accelerate, and we remain focused on offering new and innovative products that provide anything, anytime, anywhere,” Dan De La Rosa, Kroger’s group vice president of fresh merchandising, said in a statement. “Our partnership with Kitchen United taps into restaurants’ growing use of off-premise kitchen space to increase customers’ access to their favorite foods.”
