Retail success is dependent on understanding and meeting the needs of shoppers. But what happens when your customers unexpectedly shift their behaviors and years of data goes out the window?
COVID-19 has upended customer preferences and behaviors, and these new habits will likely continue after the pandemic ends. The AWS Retail team has been working closely with retailers to reimagine and reinvent their customers’ journeys to adapt to constantly evolving behaviors and needs. Being able to rapidly “sense and respond” to changing shopper behaviors and needs has helped our customers adjust their store and digital execution efforts more efficiently and profitably as they deal with the crisis.
