While Black Friday is still weeks away, several retailers have already begun rolling out holiday promotions in an attempt to make up for this year’s shortened shopping season.
Target in October announced it would offer free shipping on “hundreds of thousands of items” beginning in November and running through Dec. 21. The mass merchant touted the fact that consumers can receive such benefits with no membership required, a move that takes direct aim at Amazon’s Prime membership, which costs $119 annually. Target also announced it will spend nearly $50 million more on payroll this year than it did last year, and that includes doubling the number of workers dedicated to fulfillment jobs.
