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Is the customer really the most important thing in retail?

September 27, 2022

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Pardon my cynicism, but if I had a dollar every time I heard some variant of the phrase “the customer must be at the center of every retail decision” at Groceryshop last week, I’d be able to buy a nice meal at one of the many overpriced restaurants in Las Vegas.

Nearly every facet of retail discussed at the event featured some type of customer-first notion, from retail media to supply chain. Even the CEOs keynoting the event were focused on the use of tech and process to enhance customer engagement.

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