Sporting goods is increasingly solidifying its position among the “pandemic winners,” with sales for the three major publicly held chains, Dick’s Sporting Goods, Academy Sports and Hibbett Sports, remaining well-above pre-pandemic levels.
Sales for the channel surged early in the pandemic as people embraced outdoor activities, including biking, hiking, hunting, golf and running, at a time when they were largely confined to their homes. Since then, team sports have rebounded strongly after initially facing pandemic-related cancellations. Another growth contributor has been people embracing active lifestyles amid heightened health awareness tied to the pandemic.
