LAS VEGAS — At Shoptalk, several players — retailers like American Eagle, social media companies like Pinterest and tech juggernauts like Google — have all been working to refine the starting point of the online shopping journey: search.
Search is a tricky pathway, where imprecise language can fail to yield helpful results. When it comes to shopping, that means a frustrated customer and a lost sale. As shown at Shoptalk in various demonstrations Tuesday, voice and images could provide solutions by helping consumers communicate what they’re searching for. It’s yet another example of how tech, with its ability to identify where inefficiencies are and to measure the extent, is changing retail.
