Turbulent political times might seem like a good time to avoid controversial issues, but Americans aren’t letting retailers and other businesses off so easy.
Global Strategy Group, which has tracked U.S. consumers’ appetites for the mixing of business and politics earlier this year found a “marked increase in the number of consumers who are actively seeking out information about where companies stand on important social and political issues,” according to their fifth annual “Business & Politics: Do They Mix?” report. A huge majority of Americans (81%) believe corporations should take action to address important issues facing society and only somewhat fewer (77%) think they actually have a responsibility to do so.
