As the holidays approach, Blackhawk’s new findings remind retailers not to overlook the in-store experience. Cash still has strong footing as a payment option, with 43% of respondents saying it’s their top payment method. Fifty-two percent opt to use credit cards, with 42% choosing debit. But that’s not the only element driving people to shop in physical stores. This summer, a Shopkick survey revealed that 55% of Gen Z respondents said they’ll do the majority of their holiday shopping in stores, compared to 54% of Boomers who said they’d do the same.