Trends become opportunities. That’s what I heard when I was an invited guest at IBM’s massive Amplify conference in Tampa a few weeks ago.
I had unprecedented access and received a fire hose of information from one of the world’s most valuable brands.
Big Blue is one of the few information technology companies with a continuous history dating back to the 19th century when they were computing time records with punch cards. With that long history and the appeal of their Jeopardy-winning supercomputer Watson, I knew I would receive a treasure trove of new trends and marketing abilities.
