After-Christmas retail can be fun — even with a pandemic — as long as you stay focused on making money and minimizing returns instead of just giving profits away through aggressive promotions and discounts.
Here are seven ways to grow your retail sales the week after Christmas:
- Greet at the door. Greet with a sales pitch — e.g., “Good morning. The whole store is 20 percent off” — to interrupt them before they get to the counter wanting their money back. The goal is for them to “Look around.”
