Meeting customer expectations is often easier said than done. And during the COVID-19 pandemic, where consumers have been doing more online shopping than ever before, meeting those expectations means incorporating a smooth home delivery experience with sustainability in mind.
Online consumers are continuing to show a deep interest in sustainability. A 2019 survey by Hotwire found that 47% of internet users had ditched products and services from a brand that violated their personal values, where protecting the environment topped the list.
