H&M’s online fashion resale start-up Sellpy has announced plans to expand across 20 new markets in a major international push.
Sellpy, which is now around 70 per cent owned by H&M, is set to dramatically expand its presence from just four markets, including its native Sweden, Germany, Austria and The Netherlands, to 24 countries across Europe.
The second-hand marketplace has become a key focus for H&M since it first bought a stake in the company in 2015, banking on Sellpy to expand its revenue steams outside of its core fast-fashion offering.
Sellpy’s unique methods, focusing on sustainability, make it a favourite with increasingly conscientious shoppers and it believes demand is continuing to “grow rapidly”.
