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Global online sales exceed $1 trillion during the holidays: Salesforce

January 12, 2022

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The results of the report were driven by several trends, including early holiday shoppers, social commerce and flexible payment options.

Because consumers wanted to avoid supply chain issues and stockouts, 30% of holiday sales worldwide were completed by Nov. 22. Retailers that offered curbside or in-store pickup claimed 62% of final global sales.

Social commerce’s role in consumers’ purchasing journey is becoming more relevant. During the holiday, 4% of global online sales via mobile devices were completed through a social media app, with 10% of mobile traffic coming from social media users. By 2023, another report from Salesforce estimates that 25% of shopping will occur outside a retailer or brand’s website, app or brick-and-mortar location.

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