Monica Deretich has lost count of retailer transformations she’s witnessed in the last two years. As a consultant and veteran retail marketing executive, she now serves as retail industry advisor to Sailthru, helping brands counter revenue and retention pitfalls by automating hyper-personalized communications.
In recent months, Deretich has noticed a pattern in retailer digital marketing struggles. In this piece, we explore common challenges hindering retail profits, and how three leading retailers have refined approaches to meet shifting consumer demands.
